Customer service evaluation concept. Businessman pressing face smile emoticon show on virtual screen. Survey, poll or questionnaire for user experience or customer satisfaction
Start Year: 2021
Status: Complete
Partner(s): WSP, Inkroots

Virtual Public Involvement: A Manual for Effective, Equitable, and Efficient Practices for Transportation Agencies

Principal Investigators: Andrea Lubin, Miriam Salerno

Rutgers VTC undertook research and manual development for State departments of transportation (DOTs), metropolitan planning organizations (MPOs), rural planning organizations (RPOs), and other transportation agencies that could benefit from the development of structured, research-based guidance on how to choose and employ virtual public involvement (VPI) tools effectively, efficiently, and—perhaps most importantly—equitably. The research approach blended desktop research with quantitative and qualitative research tasks, including surveys, interviews, and focus groups designed to identify best practices for VPI in varied planning and project development contexts. The team also engaged professionals both within and outside the transportation sector to document VPI during the pandemic. In addition, during the research and development of the manual, the team attempted to anticipate the post-COVID-19 context, when agencies would once again combine VPI and traditional outreach tools without social distancing constraints. Phase I of the research study focused exclusively on the recent experience of undertaking and transitioning VPI during the COVID-19 pandemic. Phase II focused on the creation of the manual and additional research and data collection on guidance and best practices on VPI, along with original user experience (UX) research to better understand the diverse preferences of the public and practitioners’ needs when interacting with tools and platforms.

Additional Topics
public involvement