Kelcie Ralph

The deal breaker theory of cycling: A new approach to understanding bike behavior

The deal breaker theory of cycling: A new approach to understanding bike behavior

This study proposes a new theory—called the “Dealbreaker Theory”—to explain why many people do not bike, suggesting that individuals have specific, independent cycling needs that must all be met before they will choose to ride, and that understanding and addressing these needs is key to increasing cycling rates.

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